4 Tips You Need To Know When Choosing A Business Name

By Walter Nunez & Yhordan Serpentini

Congratulations! You have decided to open a business, and now comes the fun part where you get to build on your creativity by choosing what your business brand will be, the logo, the color theories, and so much more. One of the first steps is to choose a business name. For many, this step may be a little challenging, especially since you’d want a business name that is catchy, creative, simple, and brandable. Here are four tips you need to know when choosing a business name.

Tip 1: Entity Search

Perform an entity search through your state’s government website to verify availability (https://www.irs.gov/businesses/small-businesses-self-employed/state-government-websites).

Tip 2: Domain Availability

Perform a domain availability search, which will be important for start-up-related purposes such as a business website. This will ensure that traffic will be directed towards your website rather than redirected to another domain that has a similar name as your company’s (https://domains.google/get-started/domain-search/).

Tip 3: Trademark Availability

If applicable, perform a trademark availability search. You can do so on trademark websites like USPTO (https://www.uspto.gov/trademarks).

Tip 4: Avoid High-Risk Industries

Avoid a name that is associated with a high-risk industry if your business operations are not associated with one. This prevents issues when opening a bank account or any lending requests (https://r7j8i9x2.rocketcdn.me/wp-content/uploads/2014/10/NAICS-ASSOCIATION-High-Risk-and-Cash-Intensive-NAICS-Codes-List.pdf).

Take your time picking the right name. Your business name will be the first impression of your business. If you need help generating a name, we recommend SquadHelp Business-Name-Generator to assist you. At Jaeli Capital Consulting, we can assist you in any stage of your entrepreneurship phase. Thank You! and we appreciate your time in reading our blog.