By Yhordan Serpentini | November 18, 2022
In the world of business, people commonly confuse salespeople for being those that advertise, sell, and close deals with their business’ target audience. That isn’t the case at all in the real world. Realistically, a salesperson and a sales closer are two very different positions. Think of it like the difference between a doctor and a surgeon.
Anyone can be a salesperson, regardless of the type of entrepreneur you are! Whether you’re a doctor, lawyer, fitness trainer, scientist, or technician, it doesn’t matter what you may be, you can very easily become a salesperson for the specialty of your field—but not everyone can be a sales closer.
If you’re thinking about a career in sales, or are looking for those in sales to help sell your business to your target market, it’s important to understand the difference between these two roles. If you’re good at building relationships, you might be better suited to a career as a salesperson. If you’re good at getting people to commit to a purchase, you might be better suited to a career as a sales closer. Here’s the difference between salespeople and sales closers.
What is A Salesperson?
Salespeople are the backbone of any company that relies on customer purchases to generate revenue. Without salespeople, companies would have a difficult time finding and keeping customers. In short, a salesperson’s job is mainly to promote and sell products or services to customers. A salesperson typically works with customers to identify their needs and then matches those needs with the products or services that the company offers. In some cases, a salesperson may also be responsible for negotiating prices, terms of sale, and other details with customers. In other cases, a salesperson may be responsible for after-sales services, such as setting up service contracts or providing customer support.
The term “salesperson” is a broad term that can refer to anyone who is responsible for promoting and selling products or services. Usually, in certain instances, a salesperson may be the only point of contact between a customer and a company, making them all the more crucial for a business. In other instances, a salesperson may work with other members of a sales team, such as a sales manager or a sales engineer.
The term can also refer to someone who is self-employed and sells products or services on their own. In this case, the salesperson is usually responsible for finding their own customers and managing their own sales process. Whether you’re a salesperson working for a company or you’re self-employed, your ultimate goal is to generate revenue by making sales.
One interesting thing many people think about salespeople is that they strictly work in direct advertising and marketing, such as those you would commonly see in malls insisting on you trying a product; but that isn’t exactly the only type. Salespeople may work in a variety of industries and locations, including retail, technology, business-to-business (B2B), brick-and-mortar stores, online, or over the phone.
Skills Salespeople Need
What separates successful salespeople from unsuccessful ones? The answer lies in the skills that a salesperson needs to be successful. To specify once again, anyone of any specialty and field can be a salesperson. All you really need is a good attitude, commitment, and willingness to work typically through commissions only. That being said, there are some skills you need to be an effective salesperson.
The first and most important skill that a salesperson needs is the ability to understand their customer. It’s not enough to just know the basics about a customer but to understand their specific needs and how your product or service can address them. This understanding will be the foundation of your sales pitch and will help you to close the sale.
The second skill that a salesperson needs is the ability to sell. This may seem like an obvious skill, but it’s one that many salespeople lack. The art of the sale is understanding how to present your product or service in a way that is appealing to the customer and addresses their needs. It’s also important to be able to handle objections in a way that doesn’t turn the customer off.
The third and final skill that a salesperson needs is the ability to close the sale. This is the most important part of the sale, and it’s where many salespeople fail. Closing the sale requires confidence and the ability to overcome any final objections that the customer may have. It’s also important to make sure that you’re not pushing too hard, as this can result in the customer walking away from the sale.
What Is a Sales Closer?
Sales closers are essentially the backbone of every organization. They are the ones who can take a casual conversation and turn it into a sale and have the ability to build rapport quickly, qualify a lead, overcome objections, and close the deal. To put it simply, sales closers are those responsible for building relationships and closing deals with consumers, businesses, or other entrepreneurs. If you want to be a successful salesperson, you need to have the skills of a sales closer. These skills can be learned with practice and experience. So if you’re ready to take your sales career to the next level, start honing your skills and become a sales closer.
Main Differences between Salespeople and Sales Closers
Salespeople are the ones who are responsible for generating leads and getting potential customers interested in a company and its products or services. They typically work on commission, which means that they only get paid if they are able to generate sales. Salespeople may work for a company that employs sales closers, or they may work independently.
The main difference between a salesperson and a sales closer is that a sales closer is responsible for closing the sale and getting the customer to commit to buying the product or service. A sales closer typically work on salary, which means that they are paid regardless of whether or not they are able to close a sale. Both salespeople and sales closers are important for generating sales.
A salesperson’s job is to generate interest and create a rapport with potential customers, while a sales closer’s job is to get the customer to commit to buying the product or service. So, in practicality, the salespeople are the ones who do the hard work of finding and developing new leads, while sales closers are the ones who actually close the deal. Both are important, but they play different roles. A salesperson without a sales closer is like a car without an engine.
Disclaimer: This blog is not intended for financial advice
Sources:
- Simmons, M. (2020, July 30). The difference between salespeople and sales closers. LinkedIn. Retrieved November 18, 2022, from https://www.linkedin.com/pulse/difference-between-salespeople-sales-closers-mat-simmons
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