The Benefits of Chatbots

By Walter Nunez & Yhordan Serpentini

At Jaeli Capital Consulting, we introduced Jaelibots, intending to introduce chatbots to the small business community. We strongly believe chatbots will significantly boost your business! You may be asking: “what are chatbots?” or “what are the benefits of chatbots?” In short, there are numerous benefits of having chatbots implemented into your website, and we’ll discuss them in this blog!

What Are Chatbots?

Chatbots are automated messaging powered by Artificial Intelligence. Messaging has become the most prominent marketing channel in the world. Over 56% of global messaging app users connect with companies, and when a company is readily available, over 66% of consumers will feel more comfortable, leading to increased sales. (Facebook) There are now approximately 100 BILLION messages exchanged on Whatsapp Alone! (Facebook). Messaging is what consumers prefer, and big brands are adjusting.

Keeping Up With Messaging Demand

How do companies keep up with the increased demand for messaging? First, it will increase the operational cost to add staffing for messaging. At this point where Chatbots become EXTREMELY valuable. Chatbots can automatically engage your clients or visitors 24/7 at a high level. Chatbots will increase customer engagements, and customer satisfaction, collect data, increase leads, and much more! Chatbots will grow in the next five years as demand rises exponentially. A business that is not preparing to leverage messaging in its growth strategy will stay behind its competitors. More than likely, you have already interacted with a chatbot online.