Integrated Marketing Communications

By Yhordan Serpentini | October 7, 2022 A few weeks ago, we discussed Integrated Marketing Communications (IMC) and briefly touched on the four core classifications of marketing, the four Ps. The four Ps are very important for you to understand, as they are the main components to consider for your marketing plan, commonly known as […]

By Yhordan Serpentini | September 2, 2022 If you’ve been a small business owner, or entrepreneur, for some time now, you most likely have heard of the term integrated marketing communications. It is crucial that you make yourself very familiar with this term if you don’t already know it because it will be something you