By Yhordan Serpentini | November 26, 2022 If you have a business, no matter what mode or physical space it is–nor size and development–it is crucial for it to have its own dedicated website. In today’s digital world, your website is often the first impression potential customers will have of your business before they even […]
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By Yhordan Serpentini | November 18, 2022 In the world of business, people commonly confuse salespeople for being those that advertise, sell, and close deals with their business’ target audience. That isn’t the case at all in the real world. Realistically, a salesperson and a sales closer are two very different positions. Think of it
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By Yhordan Serpentini | November 4, 2022 One of the most difficult positions small business owners sometimes find themselves in is being denied something due to their personal or business credit. Credit is one of the most common options available for new and returning entrepreneurs for receiving access to capital, and with a bad or
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By Yhordan Serpentini | October 28, 2022 As your small business grows into a larger company, you will have to find new ways to manage it. Gaining traffic and closing deals will become something of the past for you, the owner, as different departments—like your sales team—will take over for you, but you will still
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By Yhordan Serpentini | October 21, 2022 Recessions can be a terrifying topic for business owners and entrepreneurs to listen to since it will have a serious impact on every company, small or large. No matter how much we try to avoid a recession, it is inevitable for it to come by once or twice
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By Yhordan Serpentini | October 14, 2022 The sales and marketing teams have always had a rocky relationship, with each department typically being accommodated separately. Although this tends to work decent enough for most companies, there are actually a large number of benefits when both departments collaborate smoothly. Here are 4 ways marketing and sales
4 Ways Marketing and Sales Work Together Read More »
By Yhordan Serpentini | October 7, 2022 A few weeks ago, we discussed Integrated Marketing Communications (IMC) and briefly touched on the four core classifications of marketing, the four Ps. The four Ps are very important for you to understand, as they are the main components to consider for your marketing plan, commonly known as
Marketing Mix: The 4 Ps of Marketing Read More »
By Yhordan Serpentini | October 3, 2022 When a recession is in effect, it’ll impact the economy in many ways. For most individuals and entrepreneurs, a recession is strictly a negative thing, but that is not always the case. There are several instances where a recession can be a good thing—where something new, innovative, or
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By Yhordan Serpentini | September 23, 2022 During the very early stages of your business’s lifespan—as well as your time as a small business owner—you will need to find innovative ways to make your business stand out from others, and manage a great deal of work on your own. Unfortunately, doing everything ourselves isn’t always
5 Reasons Why You Need A Team To Grow A Business Read More »
