By Yhordan Serpentini | April 21, 2023
Starting a small business, especially if it is exclusively digital, can be very difficult for a multitude of reasons. Attracting traffic, maintaining the flow of traffic to your website, receiving a lack of calls or emails, and having little-to-no purchases made for your product or services can be pretty discouraging for the first few years; however, there are ways to boost your Click-Through Rate (CTR) to increase these numbers. In today’s blog, we’ll go over 5 ways you can improve your business’s CTR.
What Is CTR?
Click-Through Rate (CTR) in business is the ratio of the number of clicks that your website, articles, blogs, or product advertisements receive based on the number of times it was shown. For example, if you’re business is a chocolate brand that had 2,000 advertisements shown (typically referred to as impressions) and only 40 clicks produced, you would have a CTR of 2%. Whether your business is strictly digital or not, improving your CTR is a great way to produce more traffic, and generate more purchases from new consumers.
1. Use Clear Headlines
Advertisements nowadays tend to be very “out there” but not in a good way. Several times, headlines will be unclear on purpose to get you to click on them, or they are “clickbait” which is meant to purposefully mislead or deceive consumers as a means to generate more clicks. Don’t be like those people. No one likes being misled or clickbaited, and it will only get you on everyone’s blacklist faster. Plus, it will create a high bounce rate with very little engagement, which is never a good look. Make sure your headlines and advertisements are clear, concise, and accurately depict what you’re selling, or what you’re advertising.
2. Include “Hooks”
Just like your English teacher probably said countless times that your essays need to include “hooks” that catch the reader’s attention, your CTR rates can definitely be improved with a few more eye-catching visuals incorporated into your ads. Using high-quality visuals like images, infographics, or even videos can be a great way to hook your target audience’s attention. Just make sure that your visual illustrations are, as mentioned in the first point, accurately depicting what you’re selling and are not misleading.
3. Use Strong CTAs
Using strong Call-To-Actions (CTAs) is a fantastic way to boost your CTR. Using clear and compelling CTA will encourage your audience to click on your ad or marketing content, and even potentially lead to purchases being made. Examples of CTAs can be “Learn More” or “Get Started” hovered at the end of your ad, or “Buy Now” or “Download Now.” You may also be familiar with the common “Subscribe today so you won’t miss . . .” in media outlets, websites, blog posts, or even social media. The more creative your CTA is, the better for attracting clicks.
4. Optimize Your Content
If you’re doing everything right by the book, then another issue that may be stopping your CTR rates from improving is probably that it isn’t search engine optimized (SEO). SEO is one of the most important elements to any business, as it provides you with relevant keywords that will get your content on the front page of a search engine. If your ad or content isn’t optimized for search engines, it’s probably sitting on the second, third, tenth, or hundredth result page. Optimize your ads with relevant keywords to increase visibility and potential customers. There is also plenty of SEO software to help you optimize your content.
5. Experiment With Different Formats
A part of the beauty of business is that you can experiment with different things to get different outcomes until one works for you—and it’s no different for advertisements. If you want to boost your CTR, you’re going to have to test a few platforms, formats, or styles, until one is successful enough to be implemented across most of your content. Get creative using long-form content, listicles, or maybe how-to guides to start with. Try blogs, articles, videos, or auditory formats, as well as experiment with images, different fonts, music, etc., the possibilities really are endless.
Disclaimer: This blog is not intended for financial advice
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